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Government Schemes 15 September 2026 · Event date: 14 September 2026

Ayurveda at the Crossroads of Tradition, Evidence and Global Health

Ayurveda is expanding from traditional practices into mainstream global health, supported by a growing Ayush economy, domestic adoption, and medical value travel initiatives. As India marks the 11th Ayurveda Day on September 23, 2026, with the theme "Ayurveda for a Healthier Tomorrow," the focus centers on building modern research, quality standards, and international institutional frameworks. Key milestones include NITI Aayog's Strategic Roadmap for Making Ayurveda Global, WHO initiatives like the Global Traditional Medicine Centre in Jamnagar, and the integration of traditional medicine into ICD-11 classification frameworks.

Why It Matters

This topic is relevant for UPSC, state-PSC, and government exams covering national policies, public health initiatives, traditional medicine sectors, and India's international relations regarding health frameworks.

UPSCState PSCSSC

In Simple Words

Ayurveda is shifting from traditional roots to global mainstream health systems. India's Ayush market has expanded significantly, supported by strong domestic awareness and rising government initiatives for MSMEs and startups.

India is also promoting medical value travel through a dedicated Ayush Visa and global partnerships, alongside strategic frameworks like NITI Aayog's roadmap and WHO collaborations, including the Jamnagar centre and ICD-11 classification.

Key Points

  • The 11th Ayurveda Day is marked on September 23, 2026, with the theme "Ayurveda for a Healthier Tomorrow."
  • The Ayush market grew from USD 2.85 billion in 2014 to USD 43.4 billion in 2023, while exports increased from USD 1.09 billion to USD 2.16 billion.
  • The first exclusive All-India Survey on Ayush recorded awareness levels of 94.8% in rural areas and 96% in urban areas.
  • A dedicated Ayush Visa was introduced on July 27, 2023, for foreign nationals seeking treatment under Ayush systems.
  • NITI Aayog released the "Strategic Roadmap for Making Ayurveda Global" in July 2026.
  • The WHO Global Traditional Medicine Centre in Jamnagar, Gujarat, was established in 2022 with India committing an estimated USD 250 million.
  • WHO launched Traditional Medicine Module 2 of ICD-11 in January 2024, covering morbidity codes for Ayurveda, Siddha, and Unani.
  • The Ministry of Ayush's Ayush Research Portal displays more than 43,000 research entries.

Exam Angle

Ministry
AYUSH
Ayurveda Day theme 2026
Ayurveda for a Healthier Tomorrow
WHO Global Traditional Medicine Centre location
Jamnagar, Gujarat
NITI Aayog roadmap release date
July 2026

A. July 27, 2023

Source: Press Information Bureau

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