Swachh Sagar Surakshit Sagar Has Evolved into a Whole-of-Government, Whole-of-Society Movement for Clean Coasts and Safe Seas: Dr. Jitendra Singh
Union Minister Dr. Jitendra Singh led a coastal clean-up drive at Juhu Beach, Mumbai, on the eve of International Coastal Cleanup Day, highlighting the 'Swachh Sagar Surakshit Sagar' campaign as a whole-of-government and whole-of-society movement. Launched in 2022, the annual nationwide initiative promotes clean coasts, safe seas, and citizen participation in ocean conservation. The 2026 campaign is being conducted from September 12 to 19.
Why It Matters
This is relevant for competitive exams under current affairs, government campaigns, and environmental initiatives related to India's marine ecosystem and Blue Economy.
In Simple Words
The 'Swachh Sagar Surakshit Sagar' campaign, launched in 2022 during India's 75th year of Independence, has grown into a nationwide movement for cleaner coasts and safer seas. Led by Union Minister Dr. Jitendra Singh at Juhu Beach, the initiative involves government bodies, NGOs, volunteers, and public figures participating in clean-up drives around International Coastal Cleanup Day.
The campaign supports India's Blue Economy and the Deep Ocean Mission announced by Prime Minister Narendra Modi. It aims to reduce plastic pollution, protect marine ecosystems, and build public awareness across India's approximately 11,098 km coastline. The 2026 edition is running from September 12 to 19, utilizing platforms like Sagar Prahari for citizen engagement.
Key Points
- Dr. Jitendra Singh led the coastal clean-up drive at Juhu Beach, Mumbai.
- The campaign was launched in 2022 during India's 75th year of Independence.
- The 2026 campaign is conducted from September 12 to 19.
- International Coastal Cleanup Day is observed on the third Saturday of September.
- India's coastline is about 11,098 km long.
- The Deep Ocean Mission was launched by Prime Minister Narendra Modi.
- The Sagar Prahari platform supports public engagement and documentation of marine litter.
- Mithun Manhas is the BCCI President who attended the Juhu Beach event.
Exam Angle
A. 2022
Source: Press Information Bureau